WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
Hidden event costs: the categories every template leaves out
The costs that ruin an event budget are almost never the big obvious ones. They're service charges, early load-in fees, and the categories no template thinks to list. This post covers where they hide and what to ask before you sign.
Why retreat profit should be planned before you book
Profit worked out after the venue is booked is really just whatever happens to be left. By then most of your costs are already decided. This post covers how to build the number in from the beginning, before anything gets signed.
Why retreat pricing feels harder than everything else
Pricing a retreat means putting a number on something that doesn't exist yet, for a group of people you haven't met. That's genuinely harder than pricing your other work. This post covers why, and what makes the number easier to land on.
The costs that ruin an event budget are almost never the big obvious ones. They're service charges, early load-in fees, and the categories no template thinks to list. This post covers where they hide and what to ask before you sign.