You bring the event vision. I build what holds it together.
Event backend support so you can stop managing details and start leading.
You’re the face of the event. But you’re also the one holding it all together backstage.
The event is on the calendar. Venues are booked. Speakers are confirmed. On the outside, everything looks like it’s moving.
But behind the scenes, you’re the one tracking every detail. The registration setup still isn’t finished. The email sequences haven’t been connected. The timelines live in your head. Vendor info is scattered across your inbox.
And that makes it heavy… not the event itself, but the invisible operational weight of being the only system it runs on.
What changes when the backend is built
Your registration is live and functioning. Confirmation emails are sending. Timelines and logistics live in a centralized system your team can access without asking you.
That’s the shift. You go from being the one holding everything togetehr to being the one leading the experience, because the infrastructure behind it is finally doing it’s job.
That’s what I build
Hi! I’m Arielle, Event Systems Architect and the person behind your event’s backend.
I build the operational infrastructure that supports retreats, conferences, and live experiences.
15+ years of backstage experience across Disney, Marriott, The Peabody, and a top global law firm shaped how I think about events.
I work with women leaders and entrepreneurs who are tired of being the bottleneck in their own event planning. They don’t need more information; they need someone to build the backend so they can lead the experience.
Find the right fit for where you are
I need a partner to run the backend of my event
You’re hosting a retreat, conference, or live experience, and you want someone to handle the logistics, tech, and coordination behind it.
I need specific event tech or systems built, fast.
You know what needs to happen, but the setup keeps getting pushed. You want it built in a focused, done-for-you day.
I want to learn how to build my own event systems.
You want the knowledge and tools to set up your own backend with confidence.
What people are saying:
Your event deserves a backend that matches.
You’ve built something worth showing up for. The backend supporting it should reflect those same standards.
When the systems, tech, and logistics are handled, you get to step into your event as the leader, not the person still fixing things behind the scenes.