YOU BRING THE EVENT VISION. I BUILD WHAT HOLDS IT TOGETHER.
Event support so you can stop managing details and start leading
YOU’RE THE FACE OF THE EVENT, BUT YOU’RE ALSO THE ONE HOLDING IT ALL TOGETHER BACKSTAGE
The event is on the calendar. Venues are booked. Speakers are confirmed. On the outside, everything looks like it’s moving.
But behind the scenes, you’re the one tracking every detail. The registration setup still isn’t finished. The email sequences haven’t been connected. The timelines live in your head. Vendor info is scattered across your inbox.
And that makes it heavy… not the event itself, but the invisible operational weight of being the only system it runs on.
WHAT CHANGES WHEN THE BACKEND IS BUILT
Your registration is live and functioning. Confirmation emails are sending. Timelines and logistics live in a centralized system your team can access without asking you.
That’s the shift. You go from being the one holding everything togetehr to being the one leading the experience, because the infrastructure behind it is finally doing it’s job.
That’s what I build
HI! I’M ARIELLE,
EVENT SYSTEMS ARCHITECT AND THE PERSON BEHIND YOUR EVENT’S BACKEND
I build the operational infrastructure that supports retreats, conferences, and live experiences.
15+ years of backstage experience across Disney, Marriott, The Peabody, and a top global law firm shaped how I think about events.
I work with women leaders and entrepreneurs who are tired of being the bottleneck in their own event planning. They don’t need more information; they need someone to build the backend so they can lead the experience.
FIND THE RIGHT FIT FOR WHERE YOU ARE
Wherever you are with your event, there’s a way in that meets you there.
I want the tools to run my event myself
Templates and trackers built from real events, ready to copy and use. The same setups I run behind the scenes, in your hands.
Visit the shopI'd rather have it built for me
Some pieces you don't want to build at all. For those, I offer a focused build day where the setup gets done and handed to you ready to use.
See the VIP dayI want one place to return to for every event
A membership is on the way: the place to get your event planned, built, and running, with the tools, trainings, and support in one spot.
Join the waitlistWhat people are saying
“Her meticulous attention to detail and exceptional organizational skills kept us focused and on time, as well as on budget, as we worked with colleagues and vendors around the world to execute the firm's partner conferences.”
— Cindy T.
“Arielle is a very diligent individual who pays great attention to detail and can put her work into the strategic business context of the firm. She manages her time effectively to deliver against very tight, complex deadlines.”
— Chris H
“Arielle is a pleasure to work with. She works to a very high level with high expectations, but is supportive and caring. Her knowledge of processes and systems is immense, and she gets to grips with complex situations swiftly.”
— Jacqui K
YOUR EVENT DESERVES A backstage THAT MATCHES
You’ve built something worth showing up for. The backend supporting it should reflect those same standards. When the systems, tech, and logistics are handled, you get to step into your event as the leader, not the person still fixing things behind the scenes.