WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
How to build a retreat backend that actually makes profit
The places money leaks out of a retreat are rarely the places you'd think to check. Most of them sit in the setup rather than the spending. This post walks through where they are and what to build so the profit survives to the end.
Why retreat profit should be planned before you book
Profit worked out after the venue is booked is really just whatever happens to be left. By then most of your costs are already decided. This post covers how to build the number in from the beginning, before anything gets signed.
Why raising retreat price didn’t bring relief
You raised the price, the guests still came, and the pressure stayed exactly where it was. This post covers what a price increase can genuinely fix, what it leaves untouched, and where to look when the relief doesn't arrive.
Why retreat pricing feels harder than everything else
Pricing a retreat means putting a number on something that doesn't exist yet, for a group of people you haven't met. That's genuinely harder than pricing your other work. This post covers why, and what makes the number easier to land on.
Selling out isn’t the same as being profitable (Here’s why)
Every seat filled, a beautiful event, and almost nothing left at the end. It's one of the most common outcomes in this work and one of the least discussed. This post covers where the money goes and how to find it while you can still change something.
From retreat to revenue: 4 ways to extend the impact
The event ends and, for most hosts, so does the revenue. It doesn't have to. This post covers four ways the work you've already done keeps earning after everyone has gone home, without you building anything new.
How small retreats create big impact (and profit)
Small retreats get treated as practice for the real thing later. The numbers rarely support that, and neither do the outcomes. This post covers what a small room actually produces, both for your guests and for the business.
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.