I’ve spent 19 years back of house, so the front of house feels looked after‍

EVENT SYSTEMS ARCHITECT

I build the operational setup behind retreats, conferences, and live experiences. That means the documents, the tech, the workflows, and all the small details that decide whether a day runs well or runs on you.

I’ve spent more than nineteen years across hospitality and events, and I’ve spent most of them behind the scenes while someone else was out front. That’s still where I like to be.

You’re the one with the vision, and organizing has never been the part that belongs to you. It doesn’t need to be either.

THE LONG WAY HERE

How I got here

I wanted to design buildings first. I loved making the architectural models, but was not a fan of the math, so I went to UCF Rosen College in Orlando, Florida, and studied Hospitality Management instead. While I primarily focused on hotels, my mother had been telling me for years that events were where I’d end up. She’s the part planner in our family, so she spotted it well before I did.

Hospitality gave me the discipline I still work from. I worked in both front-line and back-line roles at Disney’s Pop Century Resort, The Peabody Orlando, Marriott Orlando World Center, and Drury Inn and Suites, where a guest’s whole experience can rest on something they’ll never see.

I then spent fourteen years in event operations at a top global law firm, where I built and ran the full conference and retreat functions. I ran multi-day programs in London, Monaco, Berlin, Barcelona, Madrid, Rome, Toronto, Vancouver, and more for groups ranging from 200 to 1,000.

“Back of house should match the front of house.”

Now I build all of that for women running their own events. This is the business I once needed myself, and what I wanted back then was someone who could see the whole picture, build the thing, and make sure the parts that matter weren’t landing on one person.