WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
Why relief after your event is a signal worth listening to
The event went well, guests were glowing, and what you felt afterward was relief rather than satisfaction. That reaction is worth paying attention to. This post covers what it points to and what tends to be true when it shows up.
What to capture within 48 hours of your event before the details disappear
Inviting speakers before you've settled a few things means renegotiating with them later, which is a conversation nobody enjoys. This post covers what to decide before the first ask goes out, so the yes you get is the yes you wanted.
FROM RETEAT TO REVENUE: 4 SAYS TO EXTEND THE IMPACT
The event ends and, for most hosts, so does the revenue. It doesn't have to. This post covers four ways the work you've already done keeps earning after everyone has gone home, without you building anything new.
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.