WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
Selling out isn’t the same as being profitable (Here’s why)
Every seat filled, a beautiful event, and almost nothing left at the end. It's one of the most common outcomes in this work and one of the least discussed. This post covers where the money goes and how to find it while you can still change something.
Why your retreat launch isn’t working, and what to do instead
A launch that goes quiet almost never has a sales page problem. Something upstream of it is usually doing the damage, and it's fixable. This post covers where to look when the registrations aren't coming in the way you expected.
A guest tells you at registration that she can't eat something; you send the list to the caterer, and the plated meals go perfectly. Then there's a reception with forty unlabeled things on trays. This post covers what to collect, who it goes to, and the step that catches an error before it reaches somebody.