WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
The vendor questions no one preps you for
Vendors ask questions that assume you've already decided things you haven't thought about yet, and answering on the spot is how you end up committed to something. This post covers what they'll ask and what to have ready.
What actually happens between "the venue is booked" and event day
Impressive names, strong bios, and a room that somehow never quite lifts. It happens more than anyone admits and it isn't about the speakers being wrong. This post covers what determines whether a lineup lands once everyone is in the room.
WHY RETREAT PROFIT SHOULD BE PLANNED BEFORE YOU BOOK
Profit worked out after the venue is booked is really just whatever happens to be left. By then most of your costs are already decided. This post covers how to build the number in from the beginning, before anything gets signed.
5 CLARITY DECISIONS YOU MUST MAKE BEFORE BOOKING YOUR RETREAT VENUE
Guests loved it, the photos were beautiful, and privately you decided you'd never do that again. That reaction has a cause, and it usually has nothing to do with the event itself. This post covers where it comes from and what changes it.
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.