WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
Why raising retreat price didn’t bring relief
You raised the price, the guests still came, and the pressure stayed exactly where it was. This post covers what a price increase can genuinely fix, what it leaves untouched, and where to look when the relief doesn't arrive.
Why retreat pricing feels harder than everything else
Pricing a retreat means putting a number on something that doesn't exist yet, for a group of people you haven't met. That's genuinely harder than pricing your other work. This post covers why, and what makes the number easier to land on.
Selling out isn’t the same as being profitable (Here’s why)
Every seat filled, a beautiful event, and almost nothing left at the end. It's one of the most common outcomes in this work and one of the least discussed. This post covers where the money goes and how to find it while you can still change something.
Two or three venue proposals arrive, each formatted differently, each leading with a number that isn't the number you'll pay. This post covers how to convert them into one comparison sheet, which clauses cost money later, what surprises people on the final bill, and what's genuinely negotiable.