WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
HOW TO BUILD A RETREAT THAT’S ACTUALLY WORTH HOSTING (AND ATTENDING)
A retreat guests rave about and a retreat you'd willingly do again aren't automatically the same event. Plenty of hosts build the first and quietly resent the second. This post covers how to design for both from the start, before the schedule gets set.
HOW TO PREVENT YOUR RETREAT FROM FALLING APART (EVEN IF YOU’RE A FIRST-TIME HOST)
Something changes in a client relationship after you've been in a room together. She replies faster, refers more freely, and renews without a conversation about it. This post covers what actually happens in that room and why an afternoon does what a year of posting cannot.
THE SECRET TO BUILDING DEEPER CLIENT LOYALTY?TAKE YOUR BUSINESS OFFLINE
Something changes in a client relationship after you've been in a room together. She replies faster, refers more freely, and renews without a conversation about it. This post covers what actually happens in that room and why an afternoon does what a year of posting cannot.
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.