WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
From performance to presence: How in-person events reconnect you to your work
Showing up online asks you to perform a version of yourself. Showing up in a room asks for something entirely different, and most people find it an enormous relief. This post covers that difference and what it does for the work.
How small retreats create big impact (and profit)
Small retreats get treated as practice for the real thing later. The numbers rarely support that, and neither do the outcomes. This post covers what a small room actually produces, both for your guests and for the business.
3 low-stress ways to build client trust through small, intentional gatherings
You don't need a full retreat to get people in a room together. Three lower-stakes formats sit between a webinar and a four-day event, and this post covers what each one builds and which one suits where your business is now.
Why one live event can do what a thousand posts never will
A year of consistent posting and one good afternoon in a room do very different things for a business. This post covers why the room wins, and what it builds that content genuinely can't reach.
The Secret to Building Deeper Client Loyalty? Take Your Business Offline
Something changes in a client relationship after you've been in a room together. She replies faster, refers more freely, and renews without a conversation about it. This post covers what actually happens in that room and why an afternoon does what a year of posting cannot.
The costs that ruin an event budget are almost never the big obvious ones. They're service charges, early load-in fees, and the categories no template thinks to list. This post covers where they hide and what to ask before you sign.