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Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
Event planning timeline: what waits and what doesn't
Your caterer has been on the list for three weeks and you keep not picking one, because the final headcount isn't in yet. That's two decisions, and only one of them is actually waiting. This post covers the question that separates what genuinely has to stay open from what's already decided and hasn't been said out loud.
The 5 event planning steps that come before everything else
Leaning toward a date is not the same as having one, and nobody on your team can build on a decision you haven't actually made. This post covers the five decisions everything in your event sits on top of, the order they go in, and how to spot the one of yours that's still hanging open.
The event planning process and why yours feels unfinished
The agenda has been rewritten four times and none of the versions are better than the last one. That usually means something the agenda depends on hasn't been decided yet. This post walks through four signs a decision in your event is still open when it should already be settled, and what one open decision ends up costing.
How to plan a conference when the event gets bigger
What worked beautifully for thirty people doesn't quietly scale to three hundred, and the places it breaks aren't obvious in advance. This post covers what changes as the number grows and what to build before you need it.
Event planning at midnight: why the session never sticks
Late-night planning sessions feel productive and almost never survive the morning. You reopen the doc and none of it has moved. This post covers why that work doesn't stick and what does, at a more reasonable hour.
How to plan an event from scratch: decide these five first
Starting from nothing is mostly a question of order, and the wrong order is what makes it feel impossible. This post covers five decisions that make every decision after them significantly easier, and what to do with each one.
Timeline for event planning: what the last three weeks do
The last three weeks before an event aren't more of the same work at a faster pace. They're a different job with a different shape, and knowing that changes what you prepare. This post covers what those weeks are actually for.
The decisions to make before you invite a single event speaker
Inviting speakers before you've settled a few things means renegotiating with them later, which is a conversation nobody enjoys. This post covers what to decide before the first ask goes out, so the yes you get is the yes you wanted.
What actually happens between "the venue is booked" and event day
Impressive names, strong bios, and a room that somehow never quite lifts. It happens more than anyone admits and it isn't about the speakers being wrong. This post covers what determines whether a lineup lands once everyone is in the room.
The difference between planning your event and running your event
Connected tools and a working setup are two different achievements. This post covers how the pieces fit together so that registration, confirmations, and reminders keep moving without you remembering to push them.
You’re building your retreat backwards (start with the tech)
Most retreats get built in an order that guarantees you'll redo half of it. This post makes the case for starting somewhere that feels counterintuitive, and covers what it saves you later.
The difference between planning your event and building your tech
Planning your event and building the tech behind it are two separate jobs, and treating them as one is why both keep taking longer than you budgeted. This post covers where the line sits and what belongs on each side of it.
3 retreat planning mistakes that quietly damage your brand
Three planning missteps your guests register even when nothing visibly goes wrong. They won't mention any of them, and they'll factor into whether she comes back. All three are fixable months before event day, and this post covers how.
Plan your next retreat like a pro: The milestone-based timeline you need
Counting backward from your event date only helps if you know which milestones actually matter. Most timelines are a long list of tasks with no sense of what depends on what. This one is built around real decision points and what each one unlocks.
5 clarity decisions you must make before booking your retreat venue
Guests loved it, the photos were beautiful, and privately you decided you'd never do that again. That reaction has a cause, and it usually has nothing to do with the event itself. This post covers where it comes from and what changes it.
How to build a retreat that’s actually worth hosting (and attending)
A retreat guests rave about and a retreat you'd willingly do again aren't automatically the same event. Plenty of hosts build the first and quietly resent the second. This post covers how to design for both from the start, before the schedule gets set.
A guest tells you at registration that she can't eat something; you send the list to the caterer, and the plated meals go perfectly. Then there's a reception with forty unlabeled things on trays. This post covers what to collect, who it goes to, and the step that catches an error before it reaches somebody.