WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
How to compare event venue proposals before you sign
Two or three venue proposals arrive, each formatted differently, each leading with a number that isn't the number you'll pay. This post covers how to convert them into one comparison sheet, which clauses cost money later, what surprises people on the final bill, and what's genuinely negotiable.
The 5 event planning steps that come before everything else
Leaning toward a date is not the same as having one, and nobody on your team can build on a decision you haven't actually made. This post covers the five decisions everything in your event sits on top of, the order they go in, and how to spot the one of yours that's still hanging open.
Hidden event costs: the categories every template leaves out
The costs that ruin an event budget are almost never the big obvious ones. They're service charges, early load-in fees, and the categories no template thinks to list. This post covers where they hide and what to ask before you sign.
Why retreat profit should be planned before you book
Profit worked out after the venue is booked is really just whatever happens to be left. By then most of your costs are already decided. This post covers how to build the number in from the beginning, before anything gets signed.
Why retreat pricing feels harder than everything else
Pricing a retreat means putting a number on something that doesn't exist yet, for a group of people you haven't met. That's genuinely harder than pricing your other work. This post covers why, and what makes the number easier to land on.
The survey went out, so feedback feels handled. It only reaches the people who came, though, and the people who ran the event with you saw a different day. Here's how to send the survey, and the two conversations that cover what it can't.