WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
2024 in Review: Improving Your Event Business Through Reflection
A year in review written honestly, covering what worked, what didn't, and what those answers changed about the year that followed.
Setting 2025 Goals for Your Event Business: A Step-by-Step Guide
Goals fall apart when they have nothing to do with how the work actually gets done. This post covers a more useful approach for a business whose calendar gets set by other people's event dates.
Start 2025 with Confidence: 5 Must-Have Systems for Event Professionals
Five setups worth having in place before the year's first client signs. Each one takes a decision off your plate that you'd otherwise be making under pressure in March.
Reflect and Refine: A Year-End Business Audit for Event Professionals
Looking back at a full year of events is uncomfortable and genuinely useful in equal measure. This post gives you a structured way to run that review without it turning into a spiral.
Finish Strong: Your Year-End Checklist to Prepare Your Event Business for 2025
December disappears faster than anyone plans for. This checklist covers what to close out before the year ends so January doesn't open with last year's loose ends still sitting there.
Maximizing Holiday Downtime: Setting Up Templates and Systems for the New Year
The slow weeks between holidays are the best stretch of the year for building the templates you'll lean on all year. This post covers how to use that time well.
Notion vs Asana vs ClickUp: Which Project Management Tool is Best for Event Professionals?
Three tools with three very different personalities, compared on how each one feels to use rather than on who has the longer feature list.
How Event Professionals Can Use Notion for Seamless Project Management
Notion can be almost anything, which is exactly why so many people open it, admire it, and never go back. This post gives you a practical starting structure built for event work.
How I Use Asana to Streamline My Content Planning for Maximum Productivity
A walk through the Asana setup behind a full content calendar, including the parts that took a few rebuilds before they worked.
Should I Organize My Business Myself or Bring in a Pro?
Sorting out your own setup costs less. Bringing someone in gets you there faster. This one covers how to tell which of those your situation actually calls for right now.
How to Perfect Your Proposal and Onboarding Process for Client Success
The stretch between yes and kickoff sets the tone for the entire project, and it's usually the part nobody has designed. This post covers how to make those first two weeks feel considered.
HoneyBook vs. Dubsado: Which CRM is Best for Event Professionals?
One of these is easier to start with, the other is easier to bend to your process. This comparison covers both, written for event professionals deciding where their client work should live.
How HoneyBook Helps Event Pros Deliver Outstanding Client Experiences
Client experience gets decided in the small moments between contract signed and kickoff call. Thiis one walks through how HoneyBook handles that stretch, which is the part most people leave to memory.
Dubsado: Is it really worth it?
Dubsado has a steep setup and a devoted following, which makes it hard to evaluate from the outside. This post covers what the setup time buys you and whether event work sees the return.
Zapier Explained: How Automation Can Revolutionize Your Business
Automation gets explained in language that assumes you already understand it. This one starts from the beginning, covers what Zapier actually does, and points to the places in event work where it earns its keep.
Maximize Your Impact with VIP Days
VIP days compress weeks of back-and-forth into one focused session. This one covers what makes the format work and what has to be true going in.
My Review of Louise Henry’s Uplevel with Asana Course
An honest review of Louise Henry's Uplevel with Asana, including what it does well, who gets real value out of it, and who can comfortably skip it.
Asana vs. ClickUp: Which Project Management Tool is Best for Event Professionals?
These two tools get compared on features constantly, which misses the point. They have genuinely different philosophies about how work should move, and this comparison looks at which one suits the way event projects actually run.
ClickUp Review: A Project Management Tool for Event Pros
ClickUp gives you nearly every feature you could ask for, which is both why people love it and why they abandon it in month three. This review looks at the tool through the lens of event work specifically.
Asana Review: Why this Project Management Tool is a Must-Have for Event Pros
Asana gets recommended constantly, usually by people who don't run events. This review comes from someone who managed global event work inside it for years, and it covers where the tool earns its reputation and where event work strains against it.
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.