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Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
TIME MANAGEMENT FOR EVENT PLANNERS: BOOST YOUR PRODUCTIVITY IN EVERY HOUR
Time blocking assumes nobody is going to interrupt you, which makes it a strange fit for event work. This post covers a more realistic approach for days that get rearranged by other people's emergencies.
5 Ways an OBM Can Improve Your Event Operations and Boost Efficiency
Five places an OBM makes a visible difference in event work, drawn from what the role handles week to week.
The Role of an Online Business Manager: A Guide for Event Planners
An OBM does considerably more than take tasks off your list. This post covers what the role really involves and what changes in a business once someone fills it well.
Do You Need an OBM or VA? The Best Role for Event Professionals
These two roles get used interchangeably in job posts and they shouldn't be. This post covers what each one actually does day to day, and which one your current situation calls for.
Outsource with Confidence: A Guide to Delegating in Your Event Business
Burnout in this industry rarely comes from the events themselves. It comes from everything you're carrying in the weeks between them, and this post covers what to put down.
Work Smarter, Not Harder: Systems to Prevent Burnout for Event Professionals
Burnout in this industry rarely comes from the events themselves. It comes from everything you're carrying in the weeks between them, and this post covers what to put down.
Kick-Off 2025: Essential Systems Every Event Professional Should Have
The setups that keep a growing event business from running entirely on what you happen to remember. This one covers where to start.
New Year, New Workflow: Crafting an Efficient Weekly Schedule for Event Professionals
Event work refuses to sit neatly inside a tidy weekly schedule. This post covers how to build one that survives contact with a real client list and a real event calendar.
2024 in Review: Improving Your Event Business Through Reflection
A year in review written honestly, covering what worked, what didn't, and what those answers changed about the year that followed.
Setting 2025 Goals for Your Event Business: A Step-by-Step Guide
Goals fall apart when they have nothing to do with how the work actually gets done. This post covers a more useful approach for a business whose calendar gets set by other people's event dates.
Start 2025 with Confidence: 5 Must-Have Systems for Event Professionals
Five setups worth having in place before the year's first client signs. Each one takes a decision off your plate that you'd otherwise be making under pressure in March.
Reflect and Refine: A Year-End Business Audit for Event Professionals
Looking back at a full year of events is uncomfortable and genuinely useful in equal measure. This post gives you a structured way to run that review without it turning into a spiral.
Finish Strong: Your Year-End Checklist to Prepare Your Event Business for 2025
December disappears faster than anyone plans for. This checklist covers what to close out before the year ends so January doesn't open with last year's loose ends still sitting there.
Maximizing Holiday Downtime: Setting Up Templates and Systems for the New Year
The slow weeks between holidays are the best stretch of the year for building the templates you'll lean on all year. This post covers how to use that time well.
Should I Organize My Business Myself or Bring in a Pro?
Sorting out your own setup costs less. Bringing someone in gets you there faster. This one covers how to tell which of those your situation actually calls for right now.
How to Perfect Your Proposal and Onboarding Process for Client Success
The stretch between yes and kickoff sets the tone for the entire project, and it's usually the part nobody has designed. This post covers how to make those first two weeks feel considered.
Maximize Your Impact with VIP Days
VIP days compress weeks of back-and-forth into one focused session. This one covers what makes the format work and what has to be true going in.
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.