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Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
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everything on the shelf
Kick-Off 2025: Essential Systems Every Event Professional Should Have
The setups that keep a growing event business from running entirely on what you happen to remember. This one covers where to start.
New Year, New Workflow: Crafting an Efficient Weekly Schedule for Event Professionals
Event work refuses to sit neatly inside a tidy weekly schedule. This post covers how to build one that survives contact with a real client list and a real event calendar.
2024 in Review: Improving Your Event Business Through Reflection
A year in review written honestly, covering what worked, what didn't, and what those answers changed about the year that followed.
Setting 2025 Goals for Your Event Business: A Step-by-Step Guide
Goals fall apart when they have nothing to do with how the work actually gets done. This post covers a more useful approach for a business whose calendar gets set by other people's event dates.
Start 2025 with Confidence: 5 Must-Have Systems for Event Professionals
Five setups worth having in place before the year's first client signs. Each one takes a decision off your plate that you'd otherwise be making under pressure in March.
Reflect and Refine: A Year-End Business Audit for Event Professionals
Looking back at a full year of events is uncomfortable and genuinely useful in equal measure. This post gives you a structured way to run that review without it turning into a spiral.
Finish Strong: Your Year-End Checklist to Prepare Your Event Business for 2025
December disappears faster than anyone plans for. This checklist covers what to close out before the year ends so January doesn't open with last year's loose ends still sitting there.
Maximizing Holiday Downtime: Setting Up Templates and Systems for the New Year
The slow weeks between holidays are the best stretch of the year for building the templates you'll lean on all year. This post covers how to use that time well.
Someone tells you at registration that they'll need something, and you want to get it right without making a production of it. This post covers what to ask on the form, when you need the answers back, what to check with the venue, and who on your team has to know before the day.