WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
The registration anxiety nobody admits to
Scrolling back through email threads to work out who sent their bio and who still owes you slides is not tracking, though it feels close enough until it isn't. This post covers what to use instead and how little it takes to set up.
Selling out isn’t the same as being profitable (Here’s why)
Every seat filled, a beautiful event, and almost nothing left at the end. It's one of the most common outcomes in this work and one of the least discussed. This post covers where the money goes and how to find it while you can still change something.
From retreat to revenue: 4 ways to extend the impact
The event ends and, for most hosts, so does the revenue. It doesn't have to. This post covers four ways the work you've already done keeps earning after everyone has gone home, without you building anything new.
Why one live event can do what a thousand posts never will
A year of consistent posting and one good afternoon in a room do very different things for a business. This post covers why the room wins, and what it builds that content genuinely can't reach.
Why your retreat launch isn’t working, and what to do instead
A launch that goes quiet almost never has a sales page problem. Something upstream of it is usually doing the damage, and it's fixable. This post covers where to look when the registrations aren't coming in the way you expected.
Two or three venue proposals arrive, each formatted differently, each leading with a number that isn't the number you'll pay. This post covers how to convert them into one comparison sheet, which clauses cost money later, what surprises people on the final bill, and what's genuinely negotiable.