WELCOME TO THE
Library
Pull something off the shelf. I write most weeks about the parts of an event nobody sees.
New on the shelf
everything on the shelf
What happens after someone registers for your event
She registers, gets a confirmation, and then hears nothing for six weeks. Whatever excitement she had gets a chance to cool all the way down. This post covers what should be reaching her in that stretch and how to set it up once.
From styled to meaningful: Rethinking retreat guest experience
Beautiful staging and a meaningful experience are two separate projects with two separate budgets. This post covers what guests actually carry home with them, and where the effort is better spent.
Your retreat guest experience starts before check-in
Your guest starts forming an opinion the moment she registers, which is often weeks before you've thought about her at all. This post walks through the whole arc from registration to the drive home, and where trust gets built or lost along the way.
The week after an event, everything your next one needs is sitting in different places. Here's what's worth pulling together into a post-event report before you file the event away, the two vendors I can still tell you about, and which piece has a clock on it.